Assembly videos for Amazon listings and online stores

If you sell products that need assembly online, a short assembly film does two jobs: it shows buyers the build is manageable before they order, and it helps them finish after delivery.

In short

Marketplaces such as Amazon let sellers add videos to product listings, and shoppers use them to judge how hard a product is to put together. After the sale, the same film behind a QR code answers the questions that otherwise arrive as messages, bad reviews or returns.

Returns are expensive: Optoro data reported by CNBC put the cost of processing a return at about 30% of the item's price.

Where the film works for a seller

  • The listing's video slot and your own store's product page
  • A QR code in the box and on an insert card (free: our free box insert card tool)
  • Buyer messages and after-sales emails
  • Answers to "is it hard to assemble?" questions
  • Vertical cuts for social ads and short-form video

A catalogue, not a one-off

Sellers with many listings roll out by sales and by complaint volume. Packs from 5 films for $795 ($159 a film) down to $135 a film at 50 films. Check each marketplace's current video rules before uploading.

How it works

  1. 1

    Upload your manual

    A PDF, or a link to it. One manual is enough to start.

  2. 2

    Free account

    Google or email, no password. We read your logo and colours from your website.

  3. 3

    Preview, then the film

    A free watermarked preview within 24 hours. Order the full film when you're happy.

Price

Preview

Free

About 30 s, watermarked, one manual per company

Standard

$119excl. VAT

Up to 60 s, within 24 hours

Express

$169excl. VAT

Up to 90 s, first in line

Captions included. Voice-over +$12, Music +$4, Sound effects +$15. Packs from 5 films for $795. All prices are in US dollars and exclude VAT. VAT is added at checkout where it applies; businesses can enter their VAT number.

Full pricing

Questions

Can I use the film on Amazon?+

The full film has no watermark and is yours to use. Check Amazon's current video requirements for your account and category before uploading.

Do you need my Amazon account?+

No. You upload the manual here and download the film. You publish it yourself.

What does an assembly video for a listing cost?+

The preview is free. A full film is $119 for a Standard film of up to 60 seconds, delivered within 24 hours, or $169 for an Express film of up to 90 seconds, first in line. Captions are included; voice-over +$12, music +$4, sound effects +$15. Prices exclude VAT.

Kit, the flat-pack box mascot, cheering

See your own manual as a film.

Upload it now. Your free, watermarked preview arrives within 24 hours.

Upload a manual